Watch and Uncover Hidden Code in Super Bowl Spot for RIO

Wow, Angry Birds must be making some decent money to pay for a 30 second Super Bowl spot! Then again I guess this is in conjunction with 20th Century Fox, who we know has the money, but still they’re betting a lot on the success of the movie. When you’re watching the Super Bowl on Sunday, and I will because my hometown Steelers are in it, be on the look out for the Angry Birds ad that includes a code to unlock details to a special level in Angry Birds and info on the Sweepstakes.

This Sunday, Twentieth Century Fox’s upcoming animated motion picture event RIO will make Super Bowl commercial history, when the 30-second RIO spot becomes the first-ever to air with an embedded code.

Super Bowl fans in the United States watching RIO’s new commercial spot are invited to find the frame with the embedded code that will in turn direct them to a special level on ANGRY BIRDS, Rovio’s blockbuster game, which recently entered into a first-of-its kind partnership with RIO. That level will take you to a RIO sweepstakes.

angry2

The sweepstakes winner will attend RIO’s world premiere in Rio de Janeiro on March 22. That same day, Fox and Rovio launch the highly anticipated “Angry Birds Rio” app.

The spot will be available across the web, including youtube.com/officialriomovie, after the Super Bowl.

angry1

About RIO

From the makers of the hit ICE AGE series, RIO is a comedy-adventure, in 3D, about taking a walk on the wild side. Blu is a domesticated Macaw who never learned to fly, living a comfortable life with his owner and best friend Linda in the small town of Moose Lake, Minnesota. Blu and Linda think he’s the last of his kind, but when they learn about another Macaw who lives in Rio de Janeiro, they head to the faraway and exotic land to find Jewel, Blu’s female counterpart. Not long after they arrive, Blu and Jewel are kidnapped by a group of bungling animal smugglers. With the help of street smart Jewel, and a group of wise-cracking and smooth-talking city birds, Blu escapes. Now, with his new friends by his side, Blu will have to find the courage to learn to fly, thwart the kidnappers who are hot on their trail, and return to Linda, the best friend a bird ever had.

RIO arrives in theaters everywhere April 15.

NO PURCHASE NECESSARY. Starts 2/6/11 at 4:00 pm PT, and Ends 3/1/2011 at 11:59 pm PT. Open only to legal U.S. citizens, 18 and older and is subject to Official Rules. For Official Rules visit http://www.rio-themovie.com/officialrules. For alternate means of entry without a purchase, visit http://www.rio-themovie.com/win. Odds of winning depend on number of entries. Void in Puerto Rico, and where prohibited. Winner and guest are each required to have a valid U.S. passport and to obtain a visa to Brazil.

Wiley Announces Coding For Kids for Dummies Book

Wiley Announces Coding For Kids for Dummies Book

Kristofer Brozio
Hmm, I want this  book for me, I’ll read it then I’ll give it to my kids, I think I need it&nbs…
Read More
18 hours agoWiley Announces Coding For Kids for Dummies Book
Call of Duty Franchise Hits $10 Billion in Sales Worldwide

Call of Duty Franchise Hits $10 Billion in Sales W…

Kristofer Brozio
I have to  admit, 10 billion dollars is rather impressive, and I have to admit I’m not in that numbe…
Read More
18 hours agoCall of Duty Franchise Hits $10 Billion in Sales W…
Call of Duty: Heroes Out Today on iOS, Android Coming Soon

Call of Duty: Heroes Out Today on iOS, Android Com…

Kristofer Brozio
Blah, so I totally misread this PR at first and I went to download this from Google Play and then tr…
Read More
16 hours agoCall of Duty: Heroes Out Today on iOS, Android Com…
Get Things for iOS Free Until November 28th

Get Things for iOS Free Until November 28th

Kristofer Brozio
I don’t know what ‘Things’ is but it’s free until November 28th for both iPad and iPhone with prices…
Read More
19 hours agoGet Things for iOS Free Until November 28th
OCZ Launches Sabre 1000 Series SSDs

OCZ Launches Sabre 1000 Series SSDs

Kristofer Brozio
OCZ announced this morning the launch of the Sabre 1000 series of SSDs which are enterprise class wh…
Read More
16 hours agoOCZ Launches Sabre 1000 Series SSDs