Star Wars: The Complete Saga Breaks Global Sales Records


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Who didn’t see this coming right?  The new Blu-Ray edition of Star Wars The Complete Saga has become the #1 pre-order and #1 catalog title since the HD standard launched with one million units sold so far. I can say that I’m not among them, I’ve got the Star Wars DVDs and I think I even have VHS tapes still floating around as well, how many versions do I need to own? Don’t get me wrong, I’ll most certainly get it, when the price drops or there’s  a good deal on the set. I just don’t see a reason to run out and pre-order it or buy it as soon as it comes out..

 

Lucasfilm Ltd. and Twentieth Century Fox Home Entertainment announced today that STAR WARS is the bestselling catalog Blu-ray Disc of all time with worldwide sales totaling one million units, including 515,000 units sold in North America in its first week alone. This represents $84 million in worldwide consumer spend including $38 million in North America – unprecedented for a nine-disc Blu-ray collection at a premium price.

The thirteen-month campaign to launch the SAGA Blu-ray and engage consumers around the globe began in August 2010. From Darth Vader at the 2011 Consumer Electronics Show (CES), a first look at San Diego Comic Con, a first-of-its-kind partnership with eBay, to creating the world’s largest lightsaber in the UK, the power of the Force continued to resonate around the world as fans came out in droves to have fun with that galaxy far, far away.

The comprehensive collection includes the six movies with unparalleled high-definition picture and sound quality, and features numerous deleted, extended and alternate scenes, new documentaries and a cross-section of the countless Star Wars spoofs that have appeared in pop culture over the past three decades. Marking the first time ever that the full Saga is available in one complete collection, STAR WARS: THE COMPLETE SAGA ON BLU-RAY also features a coveted peek into the making of the Saga with vintage documentaries, audio commentaries, behind-the-scenes moments, interviews, prop and costume turnarounds, retrospectives and more.

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