Sanrio Global Consumer Products Announces Launch of Hello Kitty x MIMOBOT in Celebration of 35th Anniversary


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Even though I’m a guy there’s always something about Hello Kitty that I’ve liked… hmmm.. can’t believe I actually just admitted that…

As part of Hello Kitty’s 35th Anniversary celebration, Sanrio Global Consumer Products is pleased to announce a new partnership with Mimoco, creator of the MIMOBOT® line of contemporary character-based USB flash drives.  The collaboration will transform SANRIO® characters into MIMOBOT designer flash drives, debuting in early September with multiple Hello Kitty x MIMOBOT designs produced and released in time for the pop icon’s 35th Anniversary on November 1st.

 

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"Our new partnership with Mimoco brings forth an exciting collection that infuses SANRIO characters with the fun, pop-art world of MIMOBOT" said Janet Hsu, President of Sanrio Global Consumer Products. "The launch collection celebrating Hello Kitty’s 35th Anniversary is sure to be a hit among our fans and MIMOBOT collectors."
The crossover collaboration with Mimoco will begin with Hello Kitty and expand to include SANRIO friends Badtz-Maru®, My Melody®, Kuromi®, Keroppi®, Chococat®, and TuxedoSam™ in MIMOBOT form ranging from 2GB to 16GB capacities.  The MIMOBOT flash drives will also be bundled with the mimoDesk™ personalization suite of SANRIO-themed wallpapers, screensavers, icons, and avatars, as well as videos and other digital surprises. The line will be available for purchase at MIMOBOT.com and SANRIO.com, select SANRIO boutiques and other specialty retailers.

 

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"We’re honored to be amongst those licensees celebrating Hello Kitty’s big party!" said Mimoco CEO, Evan Blaustein. "We couldn’t be happier to combine the sweet, cute, friendly and legendary Japanese icon with our data hungry MIMOBOT fiends and flash drive platform."

Hello Kitty x MIMOBOT is one of many special releases honoring 35 years of Hello Kitty.  SANRIO is celebrating Hello Kitty’s 35th Anniversary with an exclusive offering of commemorative products, special brand collaborations and ‘Three Apples’, a three week, multi-dimensional event that includes a product retrospective & exhibition at Royal/T in Culver City, CA.  Contemporary artists Gary Baseman, Ron English, Buff Monster, Camilla d’Errico, Luke Chueh, Deph, Yosuke Ueno, FriendsWithYou, and Simone Legno are just a few of the 40+ artists that will interpret their vision of Hello Kitty in one-of-a-kind pieces of art that will be for sale and on display throughout the duration of the ‘Three Apples’event.

 

 

About SANRIO
SANRIO’s signature brand Hello Kitty celebrates 35 years of fun & friendship in 2009.  With fans around the world, Hello Kitty will mark the year with special co-branded partnerships, unique products, retail promotions & year-end exhibition events.  SANRIO develops, distributes and licenses a collection of gift, stationery and fashion accessory items for women of all ages. SANRIO was founded in 1960 based on the concept that a small gift can bring a big smile to a child of any age. Today, over 50,000 SANRIO-branded items are sold in over 70 countries around the world. In the Western Hemisphere SANRIO character-branded products are sold in upwards of 12,000 locations including department, specialty, national chain stores and over 85 SANRIO boutiques. For more information, please visit www.sanrio.com.
About Mimoco
Mimoco was founded in 2005, and has been changing the way people think about USB flash drives ever since.  With characters ranging from original and community designs to crossovers with contemporary artists FriendsWithYou, NHK Japan’s Domo Kun, and Lucasfilm’s Star Wars, MIMOBOT is on the cutting edge in the movement to combine pop art and consumer electronics.  For more information on Mimoco, including a full list of MIMOBOT characters and outposts, visit www.mimoco.com.

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