Pantone Turns iPhone into Color Studio on the Go

Over the last several years there has been a fundamental shift in the way designers work – projects have become more digital, and inspiration more spontaneous. Pantone LLC, an X-Rite company (NASDAQ: XRIT) and the global authority on color and provider of professional color standards for the design industries, today announced myPANTONETM, an iPhoneTM application for the changing needs of today’s designer. myPANTONE gives graphic, digital, multimedia, fashion, interior and industrial designers the freedom to capture, create and share PANTONE® Color Palettes – wherever they go and whenever they find inspiration.

“myPANTONE marries the power of the iPhone with the inspiration of PANTONE Color Palettes, enabling designers to be creative whenever inspiration strikes them. Providing a digital, portable design studio and essential color tools at their fingertips, myPANTONE gives designers the freedom to access PANTONE Colors anywhere, without the need to be in their office or carry around cumbersome guides,” said Andy Hatkoff, vice president of technology licensing for Pantone. “Now with myPANTONE’s Portable Color Memory™ in their pocket, designers no longer need to agonize trying to recall an exact color.”

With myPANTONE, designers have access to all the PANTONE Color Libraries, including the PANTONE MATCHING SYSTEM® for coated, uncoated and matte stock; the PANTONE Goe System™ for coated and uncoated stock; PANTONE PASTELS for coated and uncoated stock; and the PANTONE FASHION + HOME SMART Color System. The application also enables designers to easily create harmonious color palettes by finding complementary, analogous and triadic combinations for selected colors.

myPANTONE takes advantage of the iPhone’s built-in camera to let designers capture whatever inspires them – from architecture and street scenes to fashion and nature. Colors can be extracted from any photo on the iPhone and then matched to the closest PANTONE Colors.

Once created, users can share color palettes with other iPhone users and automatically post notification of new palettes to Facebook and Twitter, attaching text notes and voice annotations to palettes when posting. Color palettes can be emailed to colleagues and clients as color patches, or as application-ready swatch files for use in design applications including Adobe® Creative Suite® (.ase), CorelDraw® and QuarkXPress®. Designers can also share their color palettes with other designers by sending them to the Pantone-hosted Web site, www.mypantone.com.

Each color swatch in myPANTONE includes sRGB, HTML and L*a*b* values. Additionally, myPANTONE provides invaluable cross-referencing color capabilities to make it simple for users to find similar colors among the various PANTONE Color Libraries. For example, users can identify the PANTONE Goe Color that most closely matches a given PANTONE MATCHING SYSTEM Color.

Pricing, Availability and System Information

myPANTONE is available for download at the Apple iPhone App Store for U.S. $9.99/€7.99/£6.99. myPANTONE is compatible with iPhone OS 3.0 or higher, and can be used on the iPhone or iPod® Touch.

About Pantone

Pantone LLC, a wholly owned subsidiary of X-Rite, Incorporated, has been the world’s color authority for 45 years, providing design professionals with products and services for the colorful exploration and expression of creativity. Always a source for color inspiration, Pantone also offers designer-inspired products and services for consumers. More information is available at www.pantone.com.

About X-Rite

X-Rite, Incorporated, is the global leader in color science and technology. The company, which now includes color industry leader Pantone, develops, manufactures, markets and supports innovative color solutions through measurement systems, software, color standards and services. X-Rite’s expertise in inspiring, selecting, measuring, formulating, communicating and matching color helps users get color right the first time and every time, which translates to better quality and reduced costs. X-Rite serves a range of industries, including printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, dental and medical. For further information, please visit www.xrite.com.

PANTONE®…The color of ideasSM.

PANTONE® and other Pantone trademarks are the property of Pantone LLC © Pantone LLC, 2009. All rights reserved. iPod and iPhone are trademarks of Apple. Adobe and Creative Suite are registered trademarks of Adobe Systems Incorporated in the United States and/or other countries. CorelDRAW, is a registered trademark of Corel Corporation. QuarkXPress is a registered trademark of Quark, Inc. and its affiliates in the U.S. and/or other countries.

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