Industry Leaders Dell and OPI Partner to Deliver a New, Polished Laptop Collection

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With colors like “I’m Not Really a Waitress,” “Big Apple Red,” “Strawberry Margarita,” “Rosy Future” and “Kyoto Pearl,” nail polish can say a lot about personal style. Now, those stylish colors and more will be available exclusively on Dell consumer laptops through a partnership with renowned nail lacquer experts OPI.

The color palette is Dell’s most popular option for consumer laptops, and the OPI partnership will soon add 26 exciting, high-style OPI fashion shades to the color and artwork offerings available as options in the Dell Design Studio. Beginning next month in the U.S., Dell will offer OPI 20 classic colors plus six Holiday Collection colors including “Dear Santa,” “Merry Midnight” and “Smitten with Mittens.” Seasonal choices will vary with Dell and OPI will periodically revise its other color offerings based on what’s most popular.

The OPI color options for Dell Mini, Inspiron and Studio laptops will be available in the Dell Design Studio at Dell.com first in the U.S. and later in other countries. Select OPI colors also will be available at many retailers.

The News:

  • Exclusive Dell-OPI partnership brings bold colors to laptops
  • Exclusive OPI color choices offered through Dell Design Studio
  • OPI to offer best-selling shades plus seasonal colors in dynamic gallery

 

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Quotes:

“Dell and OPI’s offerings are a fresh collision of style and power, color and technology,” said Rachna Bhasin, general manager, partnerships and personalization or global consumer. “OPI’s high style and Dell’s award-winning technology combine to offer people stylish options that deliver the ultimate combination of color and connectivity on the go.”

“Beautiful nails really are the ultimate accessory to any look,” said Suzi Weiss-Fischmann, OPI Executive Vice President & Artistic Director. “And now, with Dell laptops that coordinate with OPI Nail Lacquers, you can match your nails to your emails!”

About Dell Design Studio

Design Studio is an interactive gallery of original contemporary artwork commissioned exclusively for Dell.com that gives individuals nearly unlimited potential to turn their laptop into a work of art. The easy-to-use and intuitive Design Studio was introduced in December 2008 and quickly gained popularity. Design Studio offers more than 300 creative and colorful personalization options. Featured artists include: Tristan Eaton, Siobhan Gunning, Bruce Mau, Mike Ming, Guillaume Wolfe, Jason Bacon, Brittany Waldner and Derek Welch, among many others. Also included in the design options is artwork from Major League Baseball teams and from (PRODUCT) RED, which contributes to The Global Fund, which helps fund AIDS programs in Africa.

Design Studio also represents a new way to shop for your personal computer and tailor it to reflect your style. With Design Studio, online shoppers simply walk through a gallery of portraits and can choose to apply a design, change viewing angles, zoom in on details and read a short bio that explains the artist’s work.

Links:

www.dell.com

www.dell.com/designstudio

www.dell.com/home/laptops

www.opi.com

http://www.flickr.com/photos/dellphotos

About Dell

People worldwide can buy Dell (NASDAQ:DELL) online, by phone and in more than 43,000 stores.

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