CES2011: Gummy Bear Brand Gets Wired With Sakar’s New Licensed Electronics


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I hate when companies don’t include pictures in their press releases, or at they could include a link to the pictures so you can use them. Anyway, this year be on the look out for Gummy Bear themed electronics like MP3 players, headphones, iPhone cases and even DSi cases along with other things.

Sakar International is electrifying the Gummy Bear brand for the first time with a new line of Gummy-textured electronics to be produced under a licensing agreement with Street Players Holding Corporation. All products, from molded bear-shaped earbuds to bear-adorned phone and gaming cases, will simulate the pliable feel and vibrant color palette of the popular gel candies.

 

gummy

In the molded category, the line will include MP3 players, walkie talkies and digital photo frames as well as the earbuds replicating the Gummy Bear shape. Other SKUs will range from a digital camera with the same translucent look as the candies to an Apple iPhone case and a Nintendo DSi cover packaged with a molded game stylus again reproducing the familiar Gummy Bear form in 3D.

The license marks the latest chapter in a 15-month-old campaign by Street Players to extend the Gummy Bears brand beyond candy. Other licensed products released to date include plush toys, t-shirts, jewelry, pajamas, bedding and handbags.

"Gummy Bears are a touchstone for tweens and teens. They are literally the kid-in-the-candy-store product: everyone is drawn to them," said Liza Abrams, Sakar Vice President of Licensing. "This license gives us an opportunity to bring a little bit of that magic to the world of electronics, build on the current popularity of candy-related accessories, and put a smile on the face of everyone who sees these products – including our creative team." 

"Electronics have been on our Gummy Bear license road map from the beginning. Sakar came up with concepts that fit the brand perfectly," said David Siegel, Creative Director of Street Players. "The combination of three-dimensional Gummy shapes, two-dimensional bear images, good-enough-to-eat candy colors, and high-demand products is just the ticket for Gummy Bear fans."    

Product prototypes are being shown at Booth #9841, Central Hall at the 2011 International CES show that opens today in Las Vegas. The line is scheduled for Q1 2011 release in the U.S., Canada, Mexico and the UK.

Separately today, Sakar also announced a licensing agreements with Mattel Inc. for youth electronics related to the toy company’s new Monster High property.

Sakar’s licensing portfolio also includes other top-tier brands such as Kodak, Made for iPod, Crayola, LeapFrog, Sanrio’s Hello Kitty, The Biggest Loser, The Weather Channel, Iron Man 2, Batman, EA SPORTS and multiple Nickelodeon properties including iCarly and SpongeBob SquarePants.

About Sakar International

Sakar International Inc. designs and manufactures a wide range of technology, toy, and consumer electronic products. Founded in 1977, the company is the manufacturer of Vivitar camera equipment and accessories, a market leader in youth electronics and rechargeable batteries, and a producer of licensed products for leading consumer brands. Products range from digital cameras and camcorders with related accessories to computer, iPod, GPS and gaming accessories, binoculars, MP3 players, clock radios, gift and toy electronics. The company is privately held and headquartered in Edison, N.J. For more information, visit www.sakar.com.  

About Street Players Holding Corporation

Street Players Holding Corporation is a niche toy, novelty and licensing company/manufacturer headquartered in Los Angeles. Street Players has specialized in plush toys for over 30 years. The company also offers slippers, backpacks, licensed jewelry, and room & home decor; is the largest Sock Monkey manufacturer and distributor in the United States; has a line of licensed Gummy Bear products including t-shirts, purses, jewelry, shoes, video games and apparel; and is introducing a "Bottle Pals" line of toys and other items created from 100% recycled plastic bottles with a companion eco-educational website (www.bottlewebpals.com). A division called Pet Shop Style sells pet beds and pet squeaker toys, and has also acquired the license for Snoopy-branded versions of those products.

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