Apple to Debut iAds on July 1

galaxy s3 covers

a1

…and another announcement from Apple, this time regarding ads.. or iAds as they call them

- Apple today announced it will debut its iAd mobile advertising network on July 1 on iPhone® and iPod touch® devices running its iOS 4 software platform. iAds combine the emotion of TV advertising with the interactivity of Internet advertising, giving advertisers a dynamic and powerful new way to bring motion and emotion to mobile users. iAd will kick off with mobile ad campaigns from leading global brands including AT&T, Best Buy, Campbell Soup Company, Chanel, Citi, DirecTV, GEICO, GE, JCPenney, Liberty Mutual Group, Nissan, Sears, State Farm, Target, Turner Broadcasting System, Unilever and The Walt Disney Studios. Apple has iAd commitments for 2010 totaling over $60 million, which represents almost 50 percent of the total forecasted US mobile ad spending for the second half of 2010.*

"iAd offers advertisers the emotion of TV with the interactivity of the web, and offers users a new way to explore ads without being hijacked out of their favorite apps," said Steve Jobs, Apple’s CEO. "iAds will reach millions of iPhone and iPod touch users–a highly desirable demographic for advertisers–and provide developers a new way to earn money so they can continue developing free and low cost applications."

"iAd will allow Citi to reach millions of people on their iPhone and iPod touch," said Lisa Caputo, executive vice president and CMO, Citigroup. "iAd gives us a remarkable level of creativity for creating ads to connect with our current and future customers in a more interactive style than ever before."

"iAd is going to revolutionize mobile advertising," said Rob Master, North American media director, Unilever. "With iAd, we’ve been able to create some of our most powerful and compelling ads ever. iAd is the perfect mobile format to reach and engage with our customers."

iAd, which is built into iOS 4, allows users to stay within their app while engaging with the ad, even while watching a video, playing a game or using in-ad purchase to download an app or buy iTunes® content.

Developers who join the iAd Network can easily incorporate a variety of advertising formats into their apps. Apple will sell and serve the ads, and developers will receive an industry-standard 60 percent of the iAd Network revenue, which is paid via iTunes Connect.

iAds require iOS 4, which will be a free software update via iTunes 9.2 or later for iPhone and iPod touch customers. iOS 4 will work with iPhone 3G, iPhone 3GS, iPhone 4, and second and third generation iPod touch (late 2009 models with 32GB or 64GB).

*Percent of forecast based on an annual run rate basis, starting on July 1. US Mobile Display Advertising forecast from the report by JP Morgan, "Nothing But Net–2010 Internet Investment Guide," January 3, 2010.

 

 

Web Site: http://www.apple.com/

Divoom Launches Airbeat-10 Bluetooth Speaker for the Shower and Biking

Divoom Launches Airbeat-10 Bluetooth Speaker for t…

Kristofer Brozio
Well here’s what I thought was an odd combination, a Bluetooth speaker that can go from the shower t…
Read More
4 days agoDivoom Launches Airbeat-10 Bluetooth Speaker for t…
Turtle Beach Stealth 500X Fully Wireless Gaming Headset for the Xbox One Now Shipping

Turtle Beach Stealth 500X Fully Wireless Gaming He…

Kristofer Brozio
Turtle Beach has just announced the Stealth 500X which is the first fully wireless headset for the X…
Read More
4 days agoTurtle Beach Stealth 500X Fully Wireless Gaming He…
FTC Says AT&T Has Misled Consumers with 'Unlimited' Data Promises

FTC Says AT&T Has Misled Consumers with ‘Unlim…

Kristofer Brozio
Wow, so they’re just realizing this now after how many years that AT&T has been throttling us?&n…
Read More
2 days agoFTC Says AT&T Has Misled Consumers with ‘Unlim…
Boreas Announces Echo and Monterey Waterproof Series Bags

Boreas Announces Echo and Monterey Waterproof Seri…

Kristofer Brozio
I’ve always had a thing for good bags, maybe it’s because most of my life I carried a back pack arou…
Read More
2 days agoBoreas Announces Echo and Monterey Waterproof Seri…
WWE 2K15 Now Available on PlayStation 3 and Xbox 360

WWE 2K15 Now Available on PlayStation 3 and Xbox 3…

Kristofer Brozio
I didn’t think wrestling was still popular, then again I just don’t pay attention to that stuff anym…
Read More
2 days agoWWE 2K15 Now Available on PlayStation 3 and Xbox 3…