Activision’s PROTOTYPE Video Game Shape-Shifts to Retail

This does look to be a rather good game, but most do look good, until you get your hands on them…

proto

Radical Entertainment’s Highly Anticipated, Open-World Action Title Now Available to Consume and Absorb Gamers

SANTA MONICA, Calif., June 9 /PRNewswire-FirstCall/ — Activision Publishing, Inc. (NASDAQ:ATVI) announced today that Radical Entertainment’s highly anticipated video game PROTOTYPE has shipped to North American retail outlets, and additionally will be available at European retailers on Friday, June 12. With early critical acclaim, including a 9/10 review from PSW Magazine, the genetically mutated Alex Mercer is set to deliver a powerful, action-packed gaming experience as players begin to unravel his dark, conspiracy-ridden past and become the ultimate shape-shifting weapon!

You are the PROTOTYPE: Alex Mercer – a genetically mutated man without memory, armed with amazing shape-shifting abilities, hunting to discover what created you and determined to make those responsible pay. As Alex, gamers tear through a densely populated contemporary New York City moving with free-roaming Parkour-style fluidity, consuming anybody that gets in his way…assuming their physical form, memories and abilities. Fueled by a three-way war between Alex, the Blackwatch Military Special Forces and a viral outbreak known as the Infected, players venture into a deep, dark conspiracy 40 years in the making!

PROTOTYPE is available for the Xbox 360(R) video game and entertainment system from Microsoft and PLAYSTATION3 computer entertainment system for a suggested retail price of $59.99, and for Games for Windows(R) for $49.99, and is rated "M" (Mature – Blood and Gore, Intense Violence and Strong Language – content that may be suitable for persons ages 17 and older) by the ESRB.

For access to the latest and greatest PROTOTYPE game information and assets, gamers can visit the official game Web site located at www.prototypegame.com.

About Radical Entertainment

Radical is one of North America’s largest game developers. With more than a decade of hit titles, including Simpsons Hit & Run, Hulk – Ultimate Destruction, Scarface: The World Is Yours and the soon to be released PROTOTYPE, the commitment to our partners and our players continues to set us apart. We treat a property with the reverence it deserves and gamers demand. In our 70,000-square-foot Vancouver facility, Radical brings the talent, tools and technology together to create entertainment that captures the world’s imagination. Radical, now owned by Activision Publishing, Inc., is continually ranked as one of the best places to work in B.C., according to BC Business magazine and Watson Wyatt. In 2006, 2007 and 2008 MediaCorp Canada ranked Radical as Top 100 Canadian Employer, Top 10 Canadian Employer for Young People, and Top 20 B.C. Employer. For more information, please visit www.radical.ca.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Web Site: http://www.activision.com/
http://www.radical.ca/
http://www.prototypegame.com/

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